Electric

Electric Visual

Electric is a premium sunglass, snow goggle and accessories company founded in San Clemente, California in 2000 by designer Kip Arnette, Bruce Beach and Mike Carter. Kip grew up in the industry, followed in his father's footsteps with his choice of design schools and worked with him on design and packaging for 10 years at Arnette Optical. When Kip parted ways with Arnette Optical in 1999 and partnered up with Bruce and Mike, it was to start a new brand that they could be proud of and have fun building. Over the last decade Electric produced some of the most... READ MORE